We are a team of marketing and technology specialists who were tired of ‘meeting the wall’ every time we tried to redeem our points with virtually every loyalty program out there. We are all members of several rewards schemes, but how often do we actually redeem anything and get what we deserve? So, we came up with a great new way for consumers to enjoy premium benefits for their spending and sharing efforts. We wanted to make it easier to collect and redeem rewards, ensuring that each customer actually enjoys the perks of being a loyal customer, rather than having to jump through hoops to be able to avail of the rewards that are owed to them! We strongly believe that claiming your reward does not have to be a time-consuming headache, with difficulty reaching the right people, black-out dates, conditions, low/zero communication, points expiration, and so many other obstacles that you eventually just give up. With AdvanTag, you can immediately redeem your rewards in the retail store AND you will from time to time also win great surprises! AdvanTag is THE new way to be rewarded for shopping and sharing at your favorite restaurants and stores. It’s super easy to use, free to join, and lets you earn rewards not only for shopping, but also every time you post your visit to Facebook and Twitter! You always get a choice of premium rewards and prizes, and you can redeem immediately. No need to wait for a coupon or voucher to arrive. Simply tag on, share, choose your reward, and voilà; it’s yours!
Chief Exective officerCo-founder
Chief Commercial officerFounder of Fursaty
Chief Technology officerCo-founder
Chief Operation Officerpassionate entrepreneur
Board of DirectorsPartner at Abraaj Capital
AdvanTag comes from the word "Advantage". We want to provide to a way for consumers to get more advantage from their visits to stores. It took us almost 2 months to come up with a name. the original name of the company was genietag, we decided to change the name after a couple of recommendations from our investors and mentors.
AdvanTag was a top 10 finalist in MIT EF Competiton 2010 out of 4,500 Application
AdvanTag is incubated within Don Pether Incubator at Mcmaster Innovation Park
AdvanTag has been selected for alpha program at web summit 2013.
Finalist in GIST 2013
Hamilton-based social media incentives company Advantag has been invited to participate in Dublin, Ireland’s The Web Summit, “Europe’s SXSW” late next month.... [Read more]
AdvanTag is a loyalty rewards system that uses software loaded onto tablets. Consumers swipe with an Apple or Android app or a key tag at a cash register or at an event (such as a ball game) to give them an option to either Tweet or post a Like on the company’s Facebook page... [Read more]
dvanTag announced today that it has been invited to one of the largest technology conferences in the world. The Web Summit, being held in Dublin, Ireland... [Read more]
Graduated from University of Witwatersrand, South Africa with BSc Electrical Engineering Degree (Light current). Postgraduate qualifications also include Dip Marketing, PMD from Harvard University. An experienced professional with extensive experience in start ups, establishing differentiating business models and leveraging change management. Started life as a software engineer developing PABX firmware, went on from there into product marketing. As the General Manager – Payphones division where the provision of a complete range public payphones, these were designed, developed, manufactured and supported in-house. The principal markets for these products where outside South Africa and developed a comprehensive distribution and support infrastructure in the various regions. The next phase in the career cycle was as part of a team in a senior management role of a multinational telecommunications company, Marconi. Responsible for all the technical aspects of a complete range of products (which varied from backbone ATM switch to the terminals used at customers premises), that responsibilities included the research and development, manufacturing, product marketing and sales. Joined the Alchemy Technologies group (now QD Group) as a shareholder and Executive Director and contributed to the growth of this group in the South African security and cash management industry. Participating in various roles from general management to sales and marketing. Helped to establish an end to end service provider for cash management solution for retailers, this included the technology, the business modeling and the associated services. Presently with Transtrack International as Sales Director responsible for global sales and marketing in the cash management industry providing software solutions starting at retailers across the complete cash supply chain to Central Banks.
Alper Celen is the founder of COMMIT Internet Ventures, the owner of Fursaty.com , a leading e-commerce site serving local deals in the Gulf based out of Saudi Arabia. Alper is also the managing partner of COMMIT Network, a holding company building turn-key businesses for telecom operators in the Middle East based out of Dubai. Prior to COMMIT, Alper was member of the leadership team of McKinsey & Company’s Scandinavia Office where he led projects in telecom, supply chain, FMCG, and basic materials sectors in the Middle East and Europe and was an organization design expert for high-tech and public sector clients. Before McKinsey, Alper was a manager at Nokia Corporate Strategy advising technology strategy. Previously, Alper held management positions at three high-tech companies in the USA: Ansys, IBM, and Millitech, a NASA contractor. Alper has an MBA with high distinction from MIT Sloan School of Management and an ME and BS in Electrical Engineering from the University of Virginia. He is on the advisory boards of high-tech companies AdvanTag, HyperIn, and Fluid Interaction, and non-profit organizations Entrepreneurs’ Organization Turkey, Siebel Scholarship Foundation, and Mobile Monday Dubai and Riyadh Chapters.
Dr. Loutfy joined McMaster University in 2004 as a chemical engineering professor and director of the Xerox Centre for Engineering Entrepreneurship and Innovation, after a long and distinguished career with Xerox Corporation. At Xerox he held the position of Corporate Vice President and Director of the Xerox Research Centre of Canada (XRCC). He was named to this position in June 2000. He was also a corporate officer at Xerox since 1997. Loutfy was appointed Vice President in Xerox’s Corporate Research & Technology organization in 1991 and held a variety of VP positions, including Vice President of Strategy Planning & Innovation. In this capacity, he was responsible for the establishment of a corporate innovation process aimed at leveraging emergent markets and disruptive technologies for Xerox creating million dollar businesses. He also established a Corporate Intellectual Capital Business Unit to leverage Xerox’s intellectual assets. Loutfy served as the Chief Technical Officer & Sr. Vice President of Xerox Business Group Operations and head of Corporate Business Strategy responsible for business strategy, the strategy planning process, research, development and engineering, investment allocation and prioritization, and strategic integration with Fuji Xerox. Loutfy possesses a Bachelor and Masters of Science degree in Organic Chemistry from Ain Shams University in Cairo, Egypt. He received his Ph.D. in Photochemistry from the University of Western Ontario and a Masters of Business Administration (MBA) from the University of Toronto. Most recently, he concluded nine months of studies with Stanford University’s Computer Science Faculty in Palo Alto, CA. Loutfy sever as Chair of the Board of Director of the Canadian Light Source Inc, member of the board of McMaster Intellectual Property, and Board of Editor Member Research & Technology Management Journal. He holds more than 28 US patents and has published more than 167 articles.
A seasoned and experienced executive, Tarek Kabil joined PepsiCo as technical director for Egypt and North Africa in 1994 and subsequently assumed the role of franchise vice president for Northeast Africa in 1997. In 1999, he took on the role of chairman of the board and CEO of the company’s newly acquired beverage business in Egypt. In 2002 Tarek’s role was expanded to include North Africa franchise countries and the following year he was promoted to North Africa business unit general manager. In June 2006, Tarek was named regional vice president of operations for Middle East and Africa. Increased responsibilities followed including leading the Gulf Cooperative Council (GCC)/North Africa business unit, the largest in PepsiCo. He was promoted again to president for Middle East and Africa region (MEA) in 2008. Prior to PepsiCo, Tarek worked for 12 years at Procter and Gamble (P&G). He started in 1983 in Albany Georgia as a mechanical engineer and then held progressively senior management positions including leading the start up of P&G paper business in GCC in 1984 in Jeddah, Saudi Arabia. In 1987, he won the P&G world class manufacturing award for best performance. In 1992, he moved to Egypt as plant manger then was promoted to product supply director.
Adam ElDaba is a young successful entrepreneur who has founded Softmills Inc. in 2010, a software company specializing in innovative applications using best practices and up-to-date technology. Softmills is currently running in Canada and Egypt and is planning to grow into Dubai. As he was running Softmills, Adam also founded Future Electronics in 2011; an electronics retail and e-commerce store based in Egypt. Future Electronics is now a running competitive in the Egyptian market for electronics thanks to the business strategy implemented by Adam. He didn’t stop there, he’s been keeping track of innovative solutions in the market, and has recently invested in a small company, InCube FZCO based in Jebel Ali, Dubai, which owns a well-rounded suite for distribution and tracking companies, specifically FMCG companies. Adam currently holds the title Regional Director of Africa at InCube managing all the Africa offices and employees. Adam used his strategically skills to get into one of the riskiest industries, food dining, in the world. Adam recently opened a new International Cuisine Restaurant, Arabiska, in Dubai, but like a true successful entrepreneur he added 2 unique items that gave him a great competitive edge. In a very short time, his restaurant has gained many customers, but most importantly has built a set of loyal customers. Adam’s entrepreneurial and management skills and experience developing user-friendly solutions on time makes me the ideal valuable candidate for “Chief Executive Officer”; that will be directing the overall company strategies.
Mo. Shahin holds a Master’s degree in Engineering Entrepreneurship and Innovation from Mcmaster University. Mohamed has diverse experience with multinational companies as well as start-ups within MENA region as well as the North American region. In 2002, Mohamed graduated from Cairo university with a major in computer engineering where he got an offer from two major IT companies to buy his e-learning graduation project Later; Mohamed joined Siemens as a technical consultant, where he was responsible of creating a new business unit within Siemens that focuses on software solutions in Egypt to serve MENA region and within less than 2 years and very small team, he was able to generate millions of dollars of profit and be the market leader for e-learning solutions. In 2006, Mohamed co-founded Blujino; proximity based social mobile network for non-smart phone devices, during that time he was able to bring a very strong advisory board in this venture including Steven Elop (Nokia CEO) and raise the required funds for prototyping and market studies. In 2007, Mohamed joined a Start-up company called Cyence. He was responsible for all the technical architecture of their platform and in less than a year he was able to transform their product, increase their sales and get the company acquired by D+H, He then became the product manager for Creditpath platform where it is now the top credit management platforms within North America used by top Banks. On a personal level, Mohamed is very passionate about technology and helping the community grow. He brought the first Startup weekend event – A 3 day event that helps entrepreneurs to start their business – to the Halton region. He also worked closely with Dr. El Baradei campaign and was responsible for Baradei website and all the campaign activities in Canada. Mohamed is an entrepreneur and product innovator with over 10 years of experience in successfully leading products to market, from early conceptualization and strategy definition through development, launch and ongoing growth. He has very strong technical and management background and experienced in bridging innovation and creativity gaps to develop new products and features that define true competitive advantage.
Dr. Sherif is currently the Deam of the Business School at American university in cairo. He has accumulated experience in building and managing professional development institutions addressing management development and leadership aspects. He consults with government organizations and corporations addressing professional and executive development as well as IT transfer, management and IT strategy deployment issues. His research and teaching interests include management of information technology, information technology transfer to developing nations, electronic business, human resources development, and decision support systems and he has published widely in the areas of IS and management. He taught for a number of universities in degree and non-degree programs in Egypt, the UK, the US and the Netherlands.
Troels is a passionate entrepreneur with a broad portfolio of successes devising innovative initiatives to enhance bottom lines of multiple startups (including Gastrofy, Sweden's most promising start-up of 2012) as well as industry icons Groupon, Rocket Internet and BlackRock. He built Groupon Denmark from the ground up in to a successful business consisting of 50+ people in a very competitive environment and co-led the expansion in China starting with 1 office into a 4,000+ employee strong organization in 5 months. Earlier in his career he was accepted into BlackRock’s prestigious Analyst program in London and prior to that he worked as an investment analyst for the leading financial consultancy in Denmark. Troels hold’s a Bachelor and Master of Science in Mathematics and Economics from Copenhagen Business.
Jonas is an entrepreneurial minded individual who is currently undertaking the challenge of rolling out AdvanTag in the Middle East, which involves coordinating sales as well as recruiting and managing a dynamic and talented team for the job.
Prior to this experience, he worked for Deloitte Financial Advisory Services and McKinsey & Co. where he gained experience within consulting, valuation, and financial modelling.
Jonas graduated from Copenhagen Business School in 2011 and holds a bachelor degree in Business Administration and Commercial Law. During these years, he did an exchange visit in Canada at the Sauder School of Business, Vancouver. He is currently finishing his master degree in Finance, where his thesis will be centred on a valuation of a start-up company.