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This Privacy Policy applies to the information that you provide or we gather when you join AdvanTag program, visit AdvanTag website or visit on of our network stores. AdvanTag collects, uses and might share your information. Additionally, it discusses the use of "cookies" and user access to third-party websites. By registering with AdvanTag, you expressly agree to be bound by the Privacy Policy, and you consent to our collection, usage and sharing of your personal information, as well as any additional information discussed within this Privacy Policy. AdvanTag is a product Genietag IT Solutions JLT (the "Owner"). The Owner reserves the right to amend, update and change the Privacy Policy at any time. Please review the Privacy Policy on a regular basis to ensure that you are aware of current AdvanTag policies and practices.

Information Collected from you by Advanatag and AdvanTag affiliates

Collection of Customer Information

When you sign up to participate in the AdvanTag services through our website or through our network, you will be asked to register and provide AdvanTag with information it requests in order to associate your personal details with AdvanTag services. Some of the information you submit when you register to AdvanTag may identify you personally (“Personally Identifiable Information”). If you do not submit the required registration information, you will not be able to redeem rewards offered by AdvanTag affiliates, but you will still be able to earn rewards from various AdvanTag affiliates.

Program Information Collection

After you register with AdvanTag to receive offers from AdvanTag affiliates, newsletters will be sent to you automatically via Email, SMS text messaging, etc from AdvanTag as well as from its affiliates to which you are registered to. We will keep track of offers you respond to and AdvanTag rewards you earn from participating in AdvanTag programs. We call all of the information described in this paragraph as “Affiliate Participation Data.” We may use Affiliate Participation Data for a number of purposes, including keeping track of rewards (if offered by AdvanTag affiliate), categorizing you with respect to your response to offers and rewards of AdvanTag affiliates. We may also use Affiliate Participation Data to market goods or services of AdvanTag, AdvanTag affiliates or third parties to you. In addition to the foregoing, AdvanTag (but not AdvanTag affiliate) will have access to similar information regarding your registration with and participation in the offers and loyalty programs offered by other AdvanTag affiliates for which AdvanTag provides services similar to those it provides to AdvanTag affiliates (“Program Participation Data”). Program Participation Data may be used by AdvanTag to keep track of rewards that you have accrued with each AdvanTag affiliate. AdvanTag works with, which allows you to check all of those programs you are enrolled in on one page of AdvanTag’s website. AdvanTag may also use Program Participation Data for purposes such as categorizing you with respect to various affiliates or types of affiliates, offers and loyalty programs and for sending you marketing messages for goods or services of AdvanTag or other merchants or service providers that use AdvanTag’s services. Program Participation Data may enable AdvanTag to market third party goods and services to you.

Third Party Information Collection

This Privacy Policy is applicable only to information you submit to or we collect from AdvanTag. If you link from the AdvanTag to websites controlled by AdvanTag affiliates or AdvanTag, you should be aware that your activities on those sites are subject to the separate Privacy Policies of AdvanTag affiliates and applicable to those respective sites. If AdvanTag affiliates don’t maintain a website with a Privacy Policy, you should ask AdvanTag affiliates about their privacy policies.

Limited Disclosure of Personally Identifiable Information to Third Parties.

AdvanTag will not disclose Personally Identifiable Information you provide or we collect to third parties without your consent, except as described below. AdvanTag affiliates have also agreed to limit disclosure of your Personally Identifiable Information to the following:

• to contractors or service providers AdvanTag or Client uses to support its business (such as programming, providing technical support, enhancing our data usage, analyzing data and/or assisting with marketing, customer service and other administrative tasks), and only if we understand that such third parties will treat your personal information consistently with this Privacy Policy;
• in the event of a sale, merger, liquidation, dissolution, reorganization, assignment, or other transfer of stock or the business of AdvanTag affiliate and/or AdvanTag, respectively (“Sale of Business”). In the case of any Sale of Business, it is the obligation of the buyer to use your information collected by us in accordance with this Privacy Policy. If the buyer changes this privacy policy it should do so only prospectively and after providing you notice of the change;
• if required by law or in response to any judicial order, inquiry of any administrative agency; in response to a subpoena or an inquiry from law enforcement or governmental authorities; or
• If AdvanTag or AdvanTag affiliate believes the release of such information is necessary to protect the rights of AdvanTag or AdvanTag affiliate or to address or prevent illegal or harmful activity.

Information that Does Not Identify You Personally.

AdvanTag may provide aggregate statistics or information about its customers, sales, trends, loyalty program usage, online traffic patterns, related information or other statistical de-identified or aggregated information to third parties, but these statistics or information will not include any Personally Identifiable Information. Non-personally identifiable information collected about you is also used by AdvanTag and/or third parties we contract with to troubleshoot, operate and improve the AdvanTag, cooperate with law enforcement activities or legal orders, to protect our rights or to address or prevent illegal or harmful activity. In addition, AdvanTag may use all information you submit or AdvanTag collects about you that does not personally identify you in any way AdvanTag deems useful, including publishing statistics such as those described above to promote AdvanTag or its services.

AdvanTag reserves the right to update this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted on AdvanTag website. You are responsible for periodically reviewing our Privacy Policy, and should do so frequently, especially before you provide any Personally Identifiable Information. Changes to this Privacy Policy will not apply retroactively to Personally Identifiable Information that was collected before such changes were made, except as may be required or authorized by law. When we change the Privacy Policy, we will also revise the “last updated” date at the end of this Privacy Policy. If we update this Privacy Policy, your continued use of AdvanTag (following the posting of the revised Privacy Policy) means that you accept and agree to the terms of the revised Privacy Policy. We recommend that you periodically review this Privacy Policy.